À La Carte
Made Easy.
Before I had real systems, my team could feel the chaos. My clients could feel it. I could feel it. This course is everything I built to fix that, and everything I wish I'd had when I was figuring it out.
This course is capped at 20 students. Every enrollment includes a 1:1 call with me, and that's what's realistic
You're good at this.
The business part is harder.
I spent years saying yes to everything, undercharging, and wondering why I was exhausted doing work I genuinely loved. It wasn't a passion problem. I had plenty of that. What I didn't have was a system.
The lower-budget clients weren't the problem. My lack of communication, boundaries, and structure was. Once I fixed that, those same jobs became some of my most profitable.
Pricing That Feels Like a Guess Every Time
You pull a number from your gut and hope it's right. Sometimes it works. A lot of times it doesn't. And you're too afraid to charge what you actually need to.
You Can't Say No (Even When You Should)
The low-budget inquiry comes in and you take it anyway. You add more than you quoted because that's who you are. And then you wonder why you're so tired.
Clients Who Keep Adding Things
They change their minds after you've ordered. They assume things are included that aren't. Without clear expectations set upfront, you end up eating the cost every time.
Loving It Less Than You Used To
When the business is chaotic enough for long enough, the work you fell in love with starts to feel heavy. That's not a sign you chose wrong. It's a sign something needs to change.
What your business looks like
with the right system.
You know your profit before you order a single stem.
No more gut-feel pricing. No more wondering if you made money after the event. Your numbers are set before the job begins.
Clients show up already knowing what to expect.
Clear communication from day one means no scope creep, no last-minute changes, and no awkward conversations about what's included.
The business side runs without chaos.
Bookings, production, event day — all of it follows a repeatable system. You're not reinventing the wheel every time a new inquiry comes in.
There's actually time for your life outside of work.
Long walks. Cooking from scratch. Being present with your family. The work you love stops consuming everything else.
Honestly? My body
made me build it.
We don't get into floristry for the organization tools. We get into it because we love design. Because of that connection to something ethereal and beautiful that flowers just have. So it's natural to avoid the emails, the admin, all the to-dos that come with owning a business.
If we were all honest with each other, we wouldn't want the business side of floral design. We'd just want to design. But we're business owners who wear a lot of hats, which means late nights, early mornings, a lot of fast food, eating like a trash panda, and not leaving much room for self-care or anything outside of work. My job really became my identity. The flower market opens early, and in my younger years I'd just stay awake until 3am, go get the flowers, process everything, then sleep. It was not sustainable.
There's so much about floristry that is destined for burnout. And I burned out. My body gave out. I developed some autoimmune issues and had to step away from my work, and I had nothing in place for someone to step in and help.
So I spent the time and energy and money developing the systems I'm going to share with you in this course. Because now, being a florist isn't a state of dumpster fire. I know my profit the second a client signs. I'm more confident, more organized, less stressed. There's more time for my family, for myself, for making food from scratch and going on long walks and actually seeing my friends. That's what these systems gave me back.
I'm sharing all of it so you don't have to get sick to figure it out.
- Floristry since 2012
- Founder, Lavenders Flowers
- Founder, Tono & Co
- Educator in color theory, design, and floral business
- 100+ students across Lavenders School
12+
Years in the industry. Two businesses built from the ground up. A lot of hard lessons along the way.
60%+
The minimum profit margin I build into every à la carte job now. This course is built to get you there.
3am
The time I used to stay up before heading to the flower market. These systems exist so you never have to do that either.
"Before I had my Floral Blueprint and these workflows in place, my freelance team could feel the chaos behind the scenes. Now my business runs like a well-oiled machine. My team notices. My clients notice. And my family notices. That's what the right systems actually do. That's what I built this course to give you."
In their own words.
Before the class, I was struggling with creating an overall structure for à la carte offerings and imagining how I would take orders and execute them in a seamless way. It felt like a really huge project. Now I have the overall framework to really put it all together, and feel confident launching.
After the course, we could immediately sense which clients were a perfect fit for à la carte. Guiding them felt effortless, boundaries were clear, and four bookings in, each client has seemed to feel taken care of and has delighted in the process.
I was blown away by all the information provided. Way more than I ever thought was going to be included. I knew it was going to be money well spent because all of Janelle's teaching sessions have been. I'll still have work to do on my own, but she couldn't have made it any more easy or valuable.
Your templates and explanation of the process made it feel doable and easy. I have the confidence to discuss pricing now. This used to be a barrier for me getting back to customers at all. I am excited to implement à la carte and further my floral business.
The steady rush of inquiries left us without healthy boundaries. We never want to overlook smaller requests, each coming from people who see beauty in what we create. But without a system in place, even that joy began to feel heavy. This course gave us a clear path forward. We have zero regrets. Only opportunity to grow. The bookings alone will more than repay your investment.
Here's what Cohort 1
students experienced.
- Overwhelmed by how to structure à la carte at all
- No clear minimums — just guessing every time
- Taking every inquiry because saying no felt wrong
- Over-delivering on small events, walking away depleted
- Ghosted by clients after sending quotes that missed their budget
- Afraid that structure would mean losing the creative work they loved
- Clear framework to launch à la carte with confidence
- Pricing from knowledge — not gut feel or guilt
- Knowing immediately which clients are the right fit
- Guiding clients through a process that feels effortless
- Templates, spreadsheets, and contracts ready to use
- Structure that made the creative work feel better, not worse
"Having it all put together and packaged felt really supportive. Now there's no decision fatigue, no going back and forth on pricing, no wondering how to word things. There's already a plan laid out. All I have to do is plug and play."
Ready to stop figuring this out alone?
This course is capped at 20 students so every person gets a real 1:1 call with me. Not a group Q&A, not a form submission. Once those spots are gone, enrollment closes.
See Enrollment DetailsSix modules.
One complete system.
I designed each module based on what I actually needed when I was building my own à la carte business: the questions I had, the mistakes I made, the things I figured out the hard way so you don't have to.
These aren't concepts. They're tools. Templates you'll use the week you finish. Systems you'll set up once and come back to for years.
Structure Creates Freedom
- The Ferrari vs Toyota reality check
- What the à la carte model actually is
- Who this model is for (and isn't)
- Why minimums protect your energy
Pricing & Profit Clarity
- Designing your à la carte menu
- Transparent pricing that builds trust
- Pricing structure built for 60% profit margins
- Labor, delivery & additional services
- Floral Blueprint walkthrough (Parts 1 & 2)
- Templates + tools included
Client Communication & Boundaries
- The Client Communication Framework
- Setting clear expectations from day one
- Boundaries that prevent scope creep
- Real-life à la carte example with Loom walkthrough
Streamlining Inquiries & Bookings
- Build your complete client journey
- Initial inquiry response that converts
- Automating follow-ups & preventing ghosting
- Discovery calls that close
- Deposits, vision questionnaires & mood boards
Production Systems & Event Logistics
- Order fulfillment & production week organization
- Standardizing hard goods & vessels
- Packing, transporting & setup logistics
- Strike fees, mock-ups & liability protection
- Contracts & Terms + Conditions template
- Creating repeatable, scalable systems
Marketing & Scaling Your Service
- Positioning your à la carte service
- Marketing that attracts the right clients
- Scaling without burning out
- Real conversation with Native Poppy
- Your first 30 days after launch
What you'll actually have
when you finish.
A Priced À La Carte Menu
Your actual offerings, priced for 60% profit, ready to send to clients.
A Complete Client Journey
From first inquiry to final invoice, every touchpoint mapped and templated.
Contracts & Legal Protection
Terms + Conditions template included. Stop working without a safety net.
Pricing Confidence
You'll know your numbers. No more gut-feel quotes. No more underselling.
A System That Runs Without You
Repeatable workflows for inquiry, production week, event day, and strike.
Your First 30-Day Launch Plan
Not just what to build — exactly what to do and when to do it after you finish.
Not just lessons.
A complete business toolkit.
"I did not know we'd walk away with so much tangible info." — Shelby Willis, Cohort 1
Plus 7 more done-for-you templates — contracts, emails, FAQ, care cards, product descriptions, terms & conditions, and a vision questionnaire. Everything you need. Nothing you have to build from scratch.
Two things I added because
I know you'll need them.
A 60-Minute 1:1 Coaching Call With Me
Once you've finished the course, you'll book directly through my scheduling link and we'll find a Monday that works. I hold these calls between 9:30 and 11:30am PST. You come having gone through the material so we skip the basics and go straight into your actual business. Your pricing, your minimums, your specific questions. You have 90 days from enrollment to book it. You'll leave with a real plan.
1 Year Access To Modules, Lifetime Use Of Templates
Move through all 6 modules at your own pace with one year of access. Revisit whenever you need a refresh, and enjoy lifetime use of every template to evolove alongside your business.
This course was built
for a specific florist.
This Is For You If…
- You're a working florist ready to stop underpricing your work
- You want a clear, repeatable system for inquiries and bookings
- You're turning away lower-budget clients but wondering if you should be
- You've experienced scope creep and want to stop it before it starts
- You're building (or rebuilding) your à la carte offering from scratch
- You want to scale without working more hours or hiring a team
- You're newer to the industry and want to build your business on a solid foundation from the start
- You're tired of burning out on work you actually love
- You understand that a real 1:1 call means spots are genuinely limited
This May Not Be For You If…
- You're not yet taking on paid floral clients
- You're looking for design tutorials or floral technique instruction
- You want someone to build the system for you, not teach you to build it
- You're not willing to set and hold boundaries with clients
Before you decide,
let me answer this.
You didn't get into floristry for the spreadsheets.
You got into it because flowers are ethereal and beautiful and there is nothing quite like pulling something together that makes someone cry happy tears. That love doesn't go away — but without the right structure, it gets buried under the chaos of running a business with no system.
This course gives you the structure that protects the part you fell in love with. So the work stays beautiful. And the business actually works.
Ready to build a business
that works for you?
Six modules, real templates, a 1:1 coaching call, and a system you can start using within 30 days. Everything I've built, packaged for you to implement in your own business.
A priced à la carte menu ready to send to clients
Confident quoting, communicating, and holding your boundaries
A repeatable system that protects your time, energy, and profit
Enroll — 3 Payments of $349
Have a question before you commit? Email me at [email protected] — I'm happy to chat.