An online course for wedding florists
À La Carte Made Easy
Curated, not custom. Profitable, not exhausting.
Hi friend. This is the à la carte wedding flower model that finally made floristry sustainable for me, with every pricing, booking and client system I built to run it, packaged up so you don't have to figure it out the hard way like I did.
Enroll · $897or 3 monthly payments of $349 · 1 year of access · a 1:1 call with me
A little backstory
I needed a business that met me where I was
Hi, I'm Janelle. I've been a florist since 2012, when I launched Lavenders Flowers. If you've followed me for a while, you probably already know I tend to be a whole-ass person. I pour so much into what I'm interested in, and this curriculum is a special interest of mine.
When I first started out, I was obsessed with Ferrari weddings. The big juicy ones that get published, the ones people talk about on social media. I did the photo shoots, I reached out to planners, and I positioned myself as a full-service florist. And that was wonderful for where I was in my life. I didn't have a mortgage, I didn't have a family. I think I had a boyfriend, maybe?
But my system didn't support the Toyota weddings, the ones that are way more common. There are more Toyotas on the road than Ferraris. I had this super custom, lengthy process with mock-ups and walkthroughs and design meetings, and I was treating every wedding like a Ferrari. I had a season where I did 60 events in one year, and that was too wild.
Now I'm a mom of two, with a mortgage and a husband and a dog, and everyone relying on me. And honestly, my interests have changed. I want to spend time with my family and friends. I love to cook and go to the beach. When I recorded this course, I was introducing my baby to mango and banana, and I wanted to be the one making his baby food. That's the type of person I am.
And I was burnt out and sick. My team needed an SOP, and so did my clients. Everyone needed to know what happens next, and it couldn't all keep living in my head.
So I built an à la carte service that meets me where I'm at. Last year I did around six Ferrari weddings and 30 or more à la carte weddings. Some were studio pickups I could do solo in one day. It's okay to shift. It's okay to have an energy shift in your personal life and update your systems to match.
This is not the only way to do à la carte. It's the way I've developed it, and I'm really looking forward to sharing it with you.
x Janelle
Sound familiar?
You're good at the flowers. The business part is harder.
Pricing feels like a guess
You pull a number from your gut and hope it covers you. Sometimes it does. A lot of times it doesn't.
You can't say no
The small inquiry comes in, you take it anyway, and you add more than you quoted because that's who you are. Then you wonder why you're so tired.
Clients keep adding things
They change their minds after you've ordered, or assume something is included when it isn't. Without clear expectations up front, you eat the cost.
You love it less than you used to
That's not a sign you chose wrong. It's a sign something needs to change.
Communication, not design, is what wears most of us out. That's the part this course fixes.
What it can look like
Structure creates freedom
You know your profit before you order a single stem, because your pricing is a math problem, not a feeling. Your clients show up already knowing what to expect, because clear is kind. Inquiries, production week and event day follow the same steps every time, so you're not reinventing the wheel with each new Rachel.
And the part I care about most: the week before an à la carte wedding, I can host family dinner without stress. Structure doesn't kill your creativity. It actually protects it.
What's inside
Six modules, one whole system
Self-paced and bite-size, so you can watch a lesson with your morning coffee.
Module 1
Structure Creates Freedom
The Ferrari vs. Toyota reality check, what the à la carte model actually is, who it's for (and who it isn't), and why minimums protect your energy.
Module 2
Pricing & Profit Clarity
Designing your menu, transparent pricing that builds trust, the 60/40 pricing formula, labor and delivery, and a walkthrough of my Floral Blueprint.
Module 3
Client Communication & Boundaries
My client communication framework, setting expectations from day one, boundaries that stop scope creep, and a real à la carte example on Loom.
Module 4
Inquiries & Bookings
Your whole client journey, an inquiry reply that feels like a cozy handshake, follow-ups that stop the ghosting, discovery calls, deposits, vision questionnaires and mood boards.
Module 5
Production & Event Logistics
Production week, standardized hard goods, packing and setup, strike fees and liability, plus my contract and terms template.
Module 6
Marketing & Your First 30 Days
Positioning your service, marketing that finds your Rachel, growing without burning out, a real conversation with Native Poppy, and your 30-day launch plan.
Templates you keep forever
The tools I actually use in my studio
Not theory. The same documents I use to run Gathered by Lavenders, ready for you to make your own.
The Floral Blueprint. Quoting, budgets, recipes and profit in one sheet.
Mood board templates. Canva templates to show your vision before a single stem is ordered.
Proposal template. Clear line items, so nobody is surprised.
Services guide. With real case studies that help clients choose.
Plus seven more: contracts, email sequences, an FAQ, care cards, product descriptions, terms and conditions, and a vision questionnaire.
Kind words from past students
In their own words
"While I was already offering an a la carte service, your course really helped me create organized systems to both clearly convey the service difference to clients and streamline the way that I handle the entire booking process. My entire process has shifted since taking the course. Streamlining the booking process, implementing set pricing, limiting the scope of designs I'm offering and using the reference documents that you provided have really made my whole process more professional and easier."
Katie Robertson · Yarrow Floral Co
"After the course, we could immediately sense which clients were a perfect fit for à la carte. Guiding them felt effortless, boundaries were clear, and four bookings in, each client has seemed to feel taken care of and has delighted in the process."
Hayley & Zachary · @hyssop.floral
"Your templates and explanation of the process made it feel doable and easy. I have the confidence to discuss pricing now. This used to be a barrier for me getting back to customers at all."
Sharon Kelley · @kelleyflowerfarm
"I was blown away by all the information provided. Way more than I ever thought was going to be included. I'll still have work to do on my own, but she couldn't have made it any more easy or valuable."
Shelby Willis · @lovehermadlylb
"Before the class, I was struggling with creating an overall structure for à la carte offerings. It felt like a really huge project. Now I have the overall framework to really put it all together, and feel confident launching."
Cohort 1 student
Also included
A real call with me
Once you've finished the course, you'll book a 60-minute 1:1 call with me through my scheduling link, any time during your year of access. Not a group Q&A. You come having done the work, so we skip the basics and go straight into your business: your pricing, your minimums, your questions. You'll leave with a plan.
You get 1 year with the lessons and lifetime use of the templates, so you can go at your own pace and come back whenever you need a refresher.
A fall bonus
Your own client budget planner
Enroll between October 24 and November 30, 2026, and you'll also get my client budget planner template. It's the same kind of planner I use for Gathered by Lavenders, made blank so you can drop in your own menu, your prices and your brand colors.
Couples pick their pieces, watch a running estimate, and send their answers straight to your inbox before your discovery call. So you walk into that call already knowing their guest count, the pieces they love and their budget, instead of playing email tag. I'll walk you through making it yours in a short video, and then you paste it right onto your website.
Shown with my Gathered menu. Yours will have your own menu, prices and colors.
The bonus ends November 30. The course itself is open all year.
Is this for me?
Who I built this for
This is for you if
- You're a working florist ready to stop underpricing
- You want a repeatable system for inquiries and bookings
- You keep turning away smaller weddings and wonder if you should
- Scope creep has bitten you and you want it to stop
- You're building, or rebuilding, your à la carte service
- You're newer and want to start on a solid foundation
- You're tired of burning out on work you actually love
It may not be for you if
- You're happy with your à la carte service as it is
- You only want to do full-service, Ferrari weddings
- You want every wedding to be fully custom
- You're not ready to share your prices up front
- You want a pricing formula to copy and paste
- You'd rather keep it all in your head than set up templates
- You're not ready to run your floristry like a business, with real numbers and paying yourself
Common questions
Before you decide
What is à la carte (a la carte) wedding floristry?
It's a menu. Instead of building a custom proposal for every couple, you offer a curated menu of pieces (bouquets, centerpieces, boutonnières, ceremony pieces) at set prices. Think of a restaurant with a menu versus a chef designing a custom meal for every table. Clients know what they're getting and what it costs, and you skip most of the back and forth.
How do I price à la carte wedding flowers?
That's Module 2. I don't let my pricing be emotional. You'll build a menu priced from a recipe, with a 60/40 split: about 40% for flowers, hard goods and production labor, and at least 60% to run your business and pay yourself. Labor, delivery and setup get their own line items. Set it based on a math problem, not a feeling.
I already offer à la carte. Is this still worth it?
Most florists who come in already offering it have the pieces but not the system. What's usually missing is the pricing framework, the client communication, or the production workflow that makes those jobs consistently profitable. That's what this gives you.
I'm in my busy season. How much time does it take?
It's built for real florist life. You have a year with the lessons, so go at your own pace. Most people can get through a module in a focused evening, then put it into practice as they go.
I'm a one-person shop. Is this relevant?
Yes. The whole point of à la carte is that it works without a big team. The systems are built to run lean.
I'm new to floristry. Is it too soon?
Not at all. If you're already taking paid clients, this is a great place to start, because you get to build on a real system from day one instead of fixing things later.
Is this the only way to do à la carte?
Nope. This is not the only way to do à la carte. It's what's exactly worked for me in my studio. Take what fits your business and your season of life, and make the templates sound like you.
What's the payment plan?
Pay in full at $897, or 3 monthly payments of $349, billed automatically 30 days apart. Both give you instant access to everything, including the 1:1 call.
Enroll in À La Carte Made Easy
Ready when you are
You didn't get into floristry for the spreadsheets. This gives you the structure that protects the part you fell in love with.
$897
or 3 monthly payments of $349
Enroll by November 30 for the fall bonus: your own client budget planner template.
Six modules · all the templates · a 1:1 call with me · 1 year of access, hosted on Thinkific
Pay in full 3 payments of $349Questions first? Email me at janelle@lavendersfloral.com. I'm happy to chat.
x Janelle