For those of you who want to be a florist, or just want a really good time learning.

We’re here to get your hands dirty and give it a try.

Whether you’re brand new or a seasoned florist looking to refresh (or refine), we’re your dose of hands-on inspiration; color theory, installation, and what it actually takes to (literally) run an event floral business. You know that dream to just quit your 9-5 and open up an adorable neighborhood floral shop? Let’s make that happen! My courses offer the inside intel of the A-Z to start your own business. Classes run at our Santa Ana studio, or online from anywhere.

Book Your 1:1

Two smiling florists holding flower bouquets at Lavenders Flowers floral education classes

Not just the pretty part. The pricing, the profit, the whole enchilada.

I learned the business while running on coffee fumes and trial and (massive) error. You don’t have to.

I didn’t come up through business school. I came up through art, color, sculpture, painting, and then more or less fell into owning a floral business that’s been around since 1972. (Long story. Involves a Craigslist fridge.)

Which means I learned the money side the hard, underpaid, figure-it-out-the-expensive-way route.

Most floral education hands you the pretty part and stops there. Fifteen years and hundreds of weddings in, with work featured in Martha Stewart Weddings and Brides, I’ll give you the pretty part AND the pricing, the profit, the systems, the trade secrets florists guard like dragons.

Community over competition is how I rock. Pull up a chair, I’ll show you the ropes.

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Our biggest aha was seeing the client journey in clear stages. Care without chaos. Four bookings in, every client has felt taken care of and delighted in the process.

Hayley & Zachary, Hyssop Floral

WAYS TO LEARN

Pick your way in

However deep you want to go. Start where you are.

Learn Online, On Your Own Time

Course slides from the A La Carte Made Easy floral business course, showing pricing and menu templates

À La Carte Made Easy

Custom florals are gorgeous, and they’ll run you ragged. This is the lower-lift offer so smaller-budget couples can still book you, and you still make money. Templates, pricing, and the workflow. Copy and paste my tried-and-true system.

$897. Available now.

Get Instant Access

Florist reviewing a color palette book during the Lavenders Flowers Mastermind Cohort

Color Confidence

A 4-part online color course for every skill level. Stop guessing why some palettes sing and others fall flat. Not running it this year. Get on the list and you’ll be first to know when it’s back.

Get on the List

“

Our biggest aha was seeing the client journey in clear stages. Care without chaos. Four bookings in, every client has felt taken care of and delighted in the process.

Hayley & Zachary, Hyssop Floral

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I had a lot of the pieces. This class gave me the framework to put them together. The templates, the workflows, the spreadsheets, no more going back and forth on pricing. There’s a plan laid out and all I do is plug and play.

À La Carte Made Easy Student

Get Hands-On With Me, 1:1

Half-Day or Full-Day 1:1 Workshop

Just you and me at the studio with nothing but time for all your burnin' questions.

Half Day

About 3 hours

Build a bouquet or centerpiece, one-on-one at the studio.

$800–$900

Full experience

Full Day

About 6 hours

Everything in the half day, plus a flower-market run, lunch, and the more advanced work.

$1,500–$1,800

Book Your 1:1

“

Janelle’s authenticity made it easy to confront my doubts as a rookie designer. Her casual teaching style made a daunting thing feel like a weekend with an old friend. Space to ask the questions, take the risks, and start finding my floral identity.

Jaeleen, Flora Flower Co

Guest Speaking

Available for speaking engagements at workshops, conferences, or retreats.

15 years in the floral industry and a teaching style that holds nothing back. I’ll spark real skills in your guests with my own brand of floral fairy godmother realness.

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