I use AI most days, for my work and for the occasional existential crisis, and for a long time I did the exaggerated wink about it too. “Oh, I don’t use that.” This is the post where I stop doing the wink and tell the truth about what it’s actually done for my business, my writing, and fifteen years of things I was too scared to publish.
Read MoreI used to think "finding your sparkle" was just my way of rebranding intuition. I was wrong. Sparkle is what becomes visible when someone is living in alignment with their intuition, and once I saw the difference, I couldn't unsee it. This is a reflection on where that sparkle actually comes from, why confidence has never once come before trust for me, and why floristry was never really about the flowers. It's about learning to notice.
Read MoreI recently had someone with zero experience but a heart full of passion ask if they could intern with me. They wanted to know how I became a florist and whether I always knew this was what I wanted to do. It made me realize that most florists don’t choose this career all at once. We stumble into it one “yes” at a time. This is the story of how I think most of us become florists.
Read MoreIf you’re learning how to become a florist or start a floral business, this guide covers pricing, freelancing, floral design education, and the essential floral toolkit you need to begin.
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